Hermès petit h holiday factory

A few drawings by Alexandre Mussard kicked off this omni-channel campaign. I was tasked with creating a world based on this aesthetic.

Animation

Designs and animation were featured in Hermès boutiques around Manhattan.

I created scenes for an interactive exhibit which reflected the playfulness and unique elegance of petit h.

The above animations opened a path for a months-long expansion of designs.

I expanded the essence of these scenes throughout the activation, incorporating animation and designing both physical and interactive elements.

Illustration & Design

Invitation to pop-up workshops

Workshops

Madison Avenue exterior

Whimsy and fantasy were brought to life in illustrated interactive windows and I created designs for animated neon signs.

Madison Avenue interior

illustrations

Tall tales tower over one entering the Madison Avenue store.

neon

And airborne animals.

vestibule

iconography

vinyls

selfie station art

workbench

Visitors of the Madison Avenue store view the animation interactively, turning a Captain's wheel to change from one vignette to the next, or pulling a lever to see more unique animation.

animation

Wall Street

scenography

Parfumerie | Brookfield Place

Scenography and Animation

Website

Mobile

The Party

VIP Dinner

Animation

This night was magical, a culmination of weeks of unique creative work.

Guests conversed by candlelight. Whimsical music and animation accompanied them.

Iconography & Menu illustrations on tables

Robert Chavez, Hermès of Paris US CEO, and Pascal Mussard, Hermès Artistic Director

extras

"Coming Soon" windows for Madison Ave. Selected sketches from advent calendar windows.

my son suggested an octopus should be involved, so I involved one

This project was an amazing journey from concept to completion.

Thanks to CD, Michael Goldberg, and the teams at DML & Hermès for the opportunity to create this world and its many iterations.